21.09.2022

Announcing the launch of our new website and rebrand

We are extremely excited to announce the launch of Linney Cooper's new website along with our refreshed brand identity, coinciding with our expanding role as a global leader in flooring.

The updates to our rebranded image reflects a more modern, bold and opulent approach of who we are today with a nationwide reputation for quality in our carpets and installation services which also symbolises our future as part of an ongoing evolution of our company's brand.

The new website

The main aim behind the launch was to showcase our strengths and accurately reflect our brand positioning of providing high quality carpets and to ensure our customers receive a positive user-friendly experience whilst searching for relevant products and services on a variety of devices. It's also to convey who we are as a company, what we represent and highlighting the impact of our floorings and installation services.

A few other features that can be expected on the new site along with an improved site navigation is our sector specific content. We have compiled our range of carpets and services into four main clients - Residential, Commercial, London Interiors and Historic Specialists to ensure individuals can easily see products, projects and information relevant to their specific requirements. A developed journal will also be regularly updated with content on topics we are passionate about including flooring industry news, latest trends, new product updates and tips that customers could find beneficial.

There's also a page focused on meeting the team - we have a wonderful group of employees at Linney Cooper and it's time everyone had the chance of seeing the face behind the name of those continuous phone calls and emails over the years and to find out a little more information on everyone. This will also be highlighted on our new social media profiles to foster improved communication between our customers, employees and partners as well as being kept updated with our latest projects, products, news and an insight into the life of Linney Cooper.

Linney Cooper's origins

Despite this significant change we still remain the loyal, trustworthy and customer orientated company we've always been when we began 57 years ago. Linney Cooper Limited was established in 1964 and was shortly purchased by Robert Henry Hughes who took the business over and drove the brand and ethos of high quality supply and installation of floor coverings. Since then the company has gone from strength to strength and is now being led by the third generation of the family.

Over the last 50 years of trading Linney Cooper’s core values of High service High end installations has paid dividends in the way of the prestigious granting of two Royal Warrants, HM The Queen and HRH The Prince of Wales, as well as installations worldwide in some of the worlds most luxurious properties and yachts.

Dewi Hughes, Linney Cooper's new Managing Director commented:

“Having been involved in the business from a very young age I have always understood and believed in the companies success by way of which hard work and high quality of service goes an extremely long way. Being in the third generation of the Linney Cooper family gives me a huge amount of pride and drive to take us to the next level. The world is a rapidly changing place and new technologies and societies mean that as a company we must adapt and keep relevant without loosing our core values, I hope to take Linney Cooper into the future and build on the success already established by my Grandfather. The inherited image and branding of Linney Cooper is something to shout about and show our clients “what and why” we should be their only choice for flooring.”

We are very excited for the continuous growth within Linney Cooper and evolution within the flooring industry that we are confident the new website and rebrand will continue to encourage. The company would also like to thank View Creative Agency for working with us to achieve our improved and desired image.

If you have used the previous Linney Cooper logo on any marketing materials, please contact our marketing department to be sent our updated logos and branding at: georgie@linneycooper.co.uk

Announcing the launch of our new website and rebrand

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